User Research is not only meant to answer questions, it is also meant to inform specific decisions. In other words, both researchers and stakeholders need to be clear on "What are we going to do with the data collected? How are the insights going to be used?". Appropriate answers can be: "The prod...
When designing healthcare products, especially prescription products, User Experience Design can help improve patient adherence, that is the percentage of patients who will complete the prescribed treatment, test or therapy. Adherence can then be seen as virtuous customer conversion with the medical...
When UX Design is a matter of opinions and preferences, something has gone very wrong in the early stages of the process. Design creates solutions that perform a function. A function can and should be measured. Defining upfront the function (eg. complete a task under N seconds), how it will be meas...
Using templates helps ensure that your scenarios always include enough details to achieve their goals. One such template includes the following elements:
- Scenario framing (What is the overall story we are trying to tell?)
- Actor (Who is the primary actor? What do we need to know about their p...
Like most, if not all, design deliverables, User Journey Maps or presentations are a mean to an end. It is therefore critical to first clearly identify what that end goal is. Creating an inventory of user pain points to prioritize those to address first? Fostering empathy for users to change the to...
Before launching yourself in the creation of fancy personas, first ask yourself how you intend to use them. Will they act as a central repository of what you have learned about your users? Will you use them to educate your stakeholders on what a user actually need? Or will they be central to produc...