Like most, if not all, design deliverables, User Journey Maps or presentations are a mean to an end. It is therefore critical to first clearly identify what that end goal is. Creating an inventory of user pain points to prioritize those to address first? Fostering empathy for users to change the tone of a product? Educating an audience to encourage the creation of end-to-end solutions over discreet features? Identifying the end goal will then inform what information to include, or exclude, and what visuals are more likely to support a solid narrative leading to concrete decisions.